WESTMONT, III. - Having carved out a strong position throughout much of the European market, Sagami Inc. is seeking to expand distribution of its three brands of condoms to drug stores in the United States.
The company has a compelling story for retailers that centers on quality, value and broad consumer appeal. With its debut in the American market, the 60-year-old company is poised to duplicate its long and successful track record with each of its three brands: Sagami Type E, Vis-a-Vis Excalibur. Each has distinctive, eye-catching packaging, and each has been assigned a specific marketing strategy.
"It used to be that people who purchased condoms were …
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